Welcome to the Law Firm Disrupted, a briefing from Law.com editor Dan Packel that surveys new competitive pressures on law firms and how their managers are coping, plus insights on the tactics and tech employed by would-be disruptors. Have an opinion? Email me here. Want to be alerted to this dispatch in your inbox every Thursday? Sign up here.

If your law firm's longstanding name gets tacked onto the back of another existing brand as part of a "merger of equals," don't kid yourself that it's going to last forever.