Generative AI and the 2024 Elections: Risks, Realities, and Lessons for Businesses

GenAI's ability to produce highly sophisticated and convincing content at a fraction of the previous cost has raised fears that it could amplify misinformation. The dissemination of fake audio, images and text could reshape how voters perceive candidates and parties. Businesses, too, face challenges in managing their reputations and navigating this new terrain of manipulated content.

October 08, 2024 at 03:13 PM

7 minute read

Artificial Intelligence

George Vlatso

Joshua Tucker

What You Need to Know

For businesses, the key takeaway from the 2024 election cycle is the importance of planning for the risks posed by GenAI.
While the technology has not yet fundamentally reshaped the information environment, it's potential to do so remains.
Companies must be proactive in addressing the risks posed by AI-generated misinformation and developing strategies to separate truth from falsehood.

In 2024, a year proclaimed as the "Year of the Election," voters in countries representing over half the world's population headed to the polls. This massive electoral wave coincided with the rising prominence of Generative AI (GenAI), sparking debates about its potential impact on election integrity and public perception. Businesses, just like political players, are also facing a new landscape where GenAI can be both a risk and an opportunity.

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