Kristen Bateman Leis of Parker Poe. Courtesy photoThe Path in the Multiverse: Rethinking Client Engagement Through Gamification
The Path in the Multiverse was conceived with a singular objective: to elevate the client experience by encouraging intentional, consistent interactions while incentivizing behaviors that drive superior client service.
November 20, 2024 at 11:24 AM
6 minute read
In today’s fiercely competitive legal landscape, creating meaningful and lasting client relationships is paramount. For midsized business law firms, this challenge is amplified by mounting demands to provide tailored, timely and proactive counsel across a broad array of practice areas. Yet, the traditionally slower summer months often present firms with unique opportunities to strengthen client relationships through strategic engagement initiatives. This summer, Parker Poe launched "The Path in the Multiverse," an innovative client development program that reimagined client engagement through the power of technology and gamification.
It was the latest edition of a program, The Path, that I created almost a decade ago and that has been featured in The American Lawyer. The Path programming is a direct reflection of the themes we hear in our client service feedback program. The firm uses training, coaching and gamification—with a healthy dose of creativity—to build strategically each year on the skills our clients say separate great attorneys from good ones.
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