The landscape of data protection and privacy continues to expand, and with that expansion comes increased scrutiny and the promise of increased enforcement. 2025 will mark a convergence of the proliferation of artificial intelligence, a growing understanding of and desire to exercise consumer rights and protections and new legislation, meaning increased regulatory enforcement is inevitable. Organizations will likely need to expand current privacy compliance protocols sooner rather than later; the new year means increased data protection obligations and stronger penalties for noncompliance. This article explores the impending new legislative landscape, what increased enforcement may look like and how companies can prepare for optimal compliance.