Colgate-Palmolive was hit with a trio of consumer class actions last week under its brands Hello Products and Tom's of Maine for allegedly falsely marketing its toothpaste and mouthwash as safe to children despite containing fluoride.

Takeaway: Since Jan. 13, Colgate has faced three class actions over its children's toothpaste and mouthwashes. The cases were filed in California and Illinois federal courts over the alleged use of deceptive marketing tactics, such as using bright colors and cartoon images to sell fluoride-containing products to kids despite warnings from dental professionals.