By Aubrey Barrett and Brenda McGann

Let’s face it — lawyers are busy. In a world where time equals money, marketing and business development can easily take a backseat. That’s where you come in. As a marketing professional, your job isn’t just to check tasks off a list — it’s to show attorneys why these efforts matter and how they can actually make their lives easier (and more profitable). This guide is packed with strategies to help you bridge the gap, build trust, and turn even the most skeptical lawyers into willing partners. Let’s dive in!