A 27.5 percent drop in revenue will get your attention. It did mine in April 2009 when I reviewed my firm‘s financial results for the first quarter of the year. I was shocked, and worried whether my practice could stay open. I knew some of my competitors had gone out of business and I was afraid I was next.
But, I didn’t feel things were too bad and as I looked farther down the income statement I realized why.
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