The death of Apple Inc.’s co-founder Steve Jobs has prompted many to reflect on the impact of the technology he championed. But his more compelling legacy for trial lawyers lies in the standard he set for public speaking.
A trial lawyer’s important role in society should inspire advocates not only to match but also to exceed Jobs’ standards in at least three respects: simplicity, intuition and passion. As Carmine Gallo observed in “Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience,” those who speak for a living need to remember how Jobs “transformed the typical, dull, technical, plodding slide show into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops.”
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