A lot of attorneys engage in chest pounding — figuratively, at least — but one has made it official with a filing in front of the U.S. Patent and Trademark Office.
Competitors in Brazilian Jiu-Jitsu matches began calling Lubbock, Texas, solo — and black belt — Davis W. Smith “The Gorilla,” then his staff picked up on the nickname. The former Marine knew a good thing when he saw it. He says he started using the gorilla in advertising for his firm as early as 2005 or 2006.
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