Terry Weiss goes into the courtroom with three drums, that he beats in the "beginning, middle and end of the trial until we win."
The drums are a metaphor for the case’s three dominant themes, and the Greenberg Traurig securities litigator beats those drums early and often. "You tell the trier of fact what they are in opening, you use the evidence during the trial to develop them, and you tell them again during closing argument. The point, of course, is to reduce the case to the top three story-telling concepts that lead to the inescapable conclusion that our client should win."
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