Clear Channel Outdoor Americas launched a new advertising data research tool called Radar in late February that tracks consumers’ movements. Now a high-ranking U.S. senator is demanding a federal investigation for what he’s labeled “spying billboards.”
When consumers visit an area such as Times Square, filled with countless billboards from Coca-Cola to Cover Girl, Clear Channel is now able to use geo-location technology to collect data insights from consumers’ mobile devices. But U.S. Sen. Charles Schumer is concerned that consumers aren’t even aware that the company’s newest research strategy designed to assist advertisers exists.
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