The vast legions of Star Wars fans still have to wait another couple of weeks before they can finally settle into darkened movie houses and feast their eyes on George Lucas’ The Phantom Menace — the prequel to his epic series of intergalactic adventures. But the wait is now officially over for Star Wars aficionados to dig into their wallets and buy into the merchandising frenzy that has long been a hallmark of Lucas’ incredibly profitable cinematic universe.
As of midnight May 3, cash registers across America were ready to ring up sales of officially authorized Phantom Menace products — everything from new books and video games to specially designed Lego R2-D2 kits and “interactive animatronic” coin banks that allow the likes of Obi-Wan Kenobi and Darth Maul to start swinging lightsabers at each other at the drop of a nickel.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
