To its top lawyer, the most important asset of the Wm. Wrigley Jr. Co. is not chewing gum, but intellectual property -- world-famous trademarks like Juicy Fruit, Doublemint, Big Red and Spearmint and dozens of patents on its manufacturing processes, formulas and packaging. GC Howard Malovany has made protecting these trademarks and technology patents one of his top missions.
July 15, 2002 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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