Globalization was a big buzzword during the dot-com boom. These days, resources are dwindling, and companies have a different incentive to go global. The slowdown in U.S. consumer spending has sent licensors searching for foreign partners. How does a company evaluate whether it should license its products outside the U.S.? It can start by examining certain threshold considerations.
March 27, 2003 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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