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Lawyers have joined the flood of professionals helping to make "sponsored links" on Google, Yahoo and other Web search engines the fastest-growing segment of Internet advertising. The links are popular marketing tools for small law firms, particularly in practice areas where lawyers live or die on a steady stream of new business. But be warned, it's an auction-like system, where the most aggressive advertisers can claw their way to the top, and where clicks can bring clients, but at a cost.
November 03, 2005 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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