Google. Pay-per-click. Yahoo.Keywords. Search engine optimization.Hits. Web searches.Search engine ranking. Sponsored ads.Title tags. In many ways, these words blurtogether. You probably know some ofthem. Others, like Kanoodle, bots ormetatags, may sound like gibberish.Welcome to the world of Internet marketing.
What is a law firm to do? How does yourfirm sort through the thicket of geek-speakand determine the best way to market itsWeb site? Unfortunately, there is no singleanswer. Instead, there are numerousoptions, just as there are when you advertiseon television, in newspapers or in theYellow Pages. Although many conceptsbehind Internet marketing are merely traditionaltechniques applied to a new medium,there are differences. The greatest distinctionis the technology. But the goal isthe same — getting new clients.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
