TiVo Inc. has market presence that companies 10 times its size can only dream of. The little black box that it sells gives viewers control over when they watch their favorite TV shows, making it the iPod of the digital video recording industry. Like Google, TiVo is now a verb.
But the company, founded nine years ago and based in Alviso, Calif., has only 400 employees. And just five lawyers, led by General Counsel Matthew Zinn. And they probably don’t have a lot of time to watch TV.
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