Almost 30 years ago, when bans on law firm advertising were lifted, most in the industry will tell you that the marketing profession was little more than a one-woman-band who put out a firm brochure.
Times, they have changed. Law firm marketing is becoming recognized as a necessary step for major firms to stay competitive, at least according to the chief marketing officers who handle that function.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
