Some Google advertisers say the search giant is shortchanging them by offering $60 million in refunds to settle a class action over "click fraud." One marketing director, who isn't sure how much his company paid Google for bogus sales referrals caused by the sham, called the offer "almost like an insult." Google also expects to pay $30 million to lawyers who settled the case on behalf of advertisers. An Arkansas judge is expected to consider the proposed class action settlement in late July.
May 09, 2006 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
John Thys still hasn’t figured out how much his company has paid Google Inc. for bogus sales referrals caused by “click fraud” — a sham aimed at a perceived weakness in the Internet search leader’s lucrative advertising network.
But Thys says he has uncovered enough of it to conclude that Google is trying to shortchange his company and thousands of other advertisers by offering refunds totaling $60 million to settle a lawsuit.
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