Game maker Electronic Arts Inc.’s partnership and investment deal with South Korean game publisher Neowiz Corp. came together as a result of many flights across the ocean and meetings — translators in tow — where attorneys hashed out the international legal issues. But it was all worth it, said Fenwick & West partner Mark Stevens, because it will allow EA to experiment with a game-industry business model that so far has not been used in the United States. Stevens led the Fenwick team representing EA, of Redwood City, Calif., in the transaction.
“This is not about a transaction, it’s about a relationship,” Stevens said. “It’s much more complicated to do an investment than to buy a company. The number of issues in an acquisition are relatively limited, whereas in a relationship, when you need to figure out how two strong companies are going to work together over several years, it’s much more complex and time intensive.”
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