Kilpatrick Townsend Bets on 'Beast Mode' This Sunday
R. Gwen Peterson, a partner with Kilpatrick Townsend & Stockton, helped star Seattle Seahawks running back Marshawn Lynch trademark his nickname "Beast Mode." Now that nickname, which appeared on a hat Lynch wore at Super Bowl Media Day, could lead to a $100,000 fine by the National Football League.
January 29, 2015 at 06:09 PM
5 minute read
R. Gwen Peterson, a partner with Kilpatrick Townsend & Stockton, helped star Seattle Seahawks running back Marshawn Lynch trademark his nickname “Beast Mode.” Now that nickname, which appeared on a hat Lynch wore at Super Bowl Media Day, could lead to a $100,000 fine by the National Football League.
Lynch, who is no stranger to controversy, made it back into the headlines just days ahead of this Sunday's Super Bowl by wearing the hat and drawing the ire of the NFL, which closely monitors the attire of its players to ensure they comply with league-approved sponsors. Lynch's agent has pushed back, claiming that New Era, an approved NFL sponsor, makes the hat his client wore.
Nonetheless, Lynch's Beast Mode brand got The Am Law Daily thinking about his trademark counsel of choice. Federal trademark records show that Peterson, an IP licensing and trademark partner with Kilpatrick in Walnut Creek, Calif., has been advising Lynch since at least 2008, when he first sought to trademark the Beast Mode name. At the time, Peterson was a partner at Townsend and Townsend and Crew, which merged three years later with Kilpatrick Stockton.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
NOT FOR REPRINT
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
You Might Like
View All
Freshfields, Paul Hastings, McDermott, Alston Hire in Core Practices, Amid Flurry of Q4 Lateral Moves
5 minute read
Trending Stories
- 111 Red State AGs Demand Damages in Antitrust Lawsuit Shaming ESG Climate Investors
- 2In-House Moves of Month: Discover Fills Awkward CLO Opening, Allegion GC Lasts Just 3 Months
- 3Delaware Court Holds Stance on Musk's $55.8B Pay Rescission, Awards Shareholder Counsel $345M
- 4'Go 12 Rounds' or Settle: Rear-End Collision Leads to $2.25M Presuit Settlement
- 52 Federal Judges Rescind Senior Status After Trump Win. Might More Follow?
Who Got The Work
Michael G. Bongiorno, Andrew Scott Dulberg and Elizabeth E. Driscoll from Wilmer Cutler Pickering Hale and Dorr have stepped in to represent Symbotic Inc., an A.I.-enabled technology platform that focuses on increasing supply chain efficiency, and other defendants in a pending shareholder derivative lawsuit. The case, filed Oct. 2 in Massachusetts District Court by the Brown Law Firm on behalf of Stephen Austen, accuses certain officers and directors of misleading investors in regard to Symbotic's potential for margin growth by failing to disclose that the company was not equipped to timely deploy its systems or manage expenses through project delays. The case, assigned to U.S. District Judge Nathaniel M. Gorton, is 1:24-cv-12522, Austen v. Cohen et al.
Who Got The Work
Edmund Polubinski and Marie Killmond of Davis Polk & Wardwell have entered appearances for data platform software development company MongoDB and other defendants in a pending shareholder derivative lawsuit. The action, filed Oct. 7 in New York Southern District Court by the Brown Law Firm, accuses the company's directors and/or officers of falsely expressing confidence in the company’s restructuring of its sales incentive plan and downplaying the severity of decreases in its upfront commitments. The case is 1:24-cv-07594, Roy v. Ittycheria et al.
Who Got The Work
Amy O. Bruchs and Kurt F. Ellison of Michael Best & Friedrich have entered appearances for Epic Systems Corp. in a pending employment discrimination lawsuit. The suit was filed Sept. 7 in Wisconsin Western District Court by Levine Eisberner LLC and Siri & Glimstad on behalf of a project manager who claims that he was wrongfully terminated after applying for a religious exemption to the defendant's COVID-19 vaccine mandate. The case, assigned to U.S. Magistrate Judge Anita Marie Boor, is 3:24-cv-00630, Secker, Nathan v. Epic Systems Corporation.
Who Got The Work
David X. Sullivan, Thomas J. Finn and Gregory A. Hall from McCarter & English have entered appearances for Sunrun Installation Services in a pending civil rights lawsuit. The complaint was filed Sept. 4 in Connecticut District Court by attorney Robert M. Berke on behalf of former employee George Edward Steins, who was arrested and charged with employing an unregistered home improvement salesperson. The complaint alleges that had Sunrun informed the Connecticut Department of Consumer Protection that the plaintiff's employment had ended in 2017 and that he no longer held Sunrun's home improvement contractor license, he would not have been hit with charges, which were dismissed in May 2024. The case, assigned to U.S. District Judge Jeffrey A. Meyer, is 3:24-cv-01423, Steins v. Sunrun, Inc. et al.
Who Got The Work
Greenberg Traurig shareholder Joshua L. Raskin has entered an appearance for boohoo.com UK Ltd. in a pending patent infringement lawsuit. The suit, filed Sept. 3 in Texas Eastern District Court by Rozier Hardt McDonough on behalf of Alto Dynamics, asserts five patents related to an online shopping platform. The case, assigned to U.S. District Judge Rodney Gilstrap, is 2:24-cv-00719, Alto Dynamics, LLC v. boohoo.com UK Limited.
Featured Firms
Law Offices of Gary Martin Hays & Associates, P.C.
(470) 294-1674
Law Offices of Mark E. Salomone
(857) 444-6468
Smith & Hassler
(713) 739-1250
