Another Big Firm Gets Into the Sports Sponsorship Game
A few months after Cozen O'Connor and Reed Smith put their stamp on pro golf, London-based Ashurst has sponsored former England cricket captain Alastair Cook in a deal that will see the Anglo-Australian legal giant's logo featured on his bat for the next 12 months.
August 09, 2017 at 02:43 PM
10 minute read
Law firm logos often find themselves in the minor leagues of the branding world.
For all the work that goes into choosing the right font, color and design, they don't generally get much broader public exposure. Beyond websites and office plaques, big firm logos are normally confined to branded pens, umbrellas and maybe the odd stress ball.
But the logos of some firms are now to be found across the world of sport, thanks to some high-profile sponsorship deals.
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