Wendy Bernero, a veteran marketing executive who has worked at a handful of Am Law 100 firms, is heading back into the Big Law fray as she prepares to become head of client development for North America at Baker McKenzie, the global legal giant confirmed Tuesday.

“For me this was an opportunity that I just couldn't turn down,” Bernero said. “It's an amazing global firm with a very strong brand and the firm is really dedicated to serving clients at the highest levels and developing new and innovative legal solutions that clients will value and appreciate.”

Bernero is joining Baker McKenzie from Bernero & Press, a legal consultancy that she formed in 2015 alongside Aric Press, a former editor-in-chief of The American Lawyer and parent company ALM Media LLC, who retired from the company in January 2015.