The response to a request for proposals (RFP) requires thoughtful, thorough and timely information. The RFPs that law firms receive today are very specific to the services required and to the buyer’s needs. No two RFPs are alike. They ask for significant information, documentation and demonstrable experience, and the issuers want responses only to their questions. The issuers require brevity. They require specificity—the resulting proposals are not “copy and paste” documents. And they require attorney involvement. This is not an exercise solely for the marketing and business development teams.
The varying elements and requirements of buying organizations and their procurement teams make the RFP response process challenging, but if done correctly, the results will be worthwhile.
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