Protecting a Law Firm's Brand Is Harder Than Ever
Firms must live up to their reputational promise in the eyes of clients and stakeholders. Here are tips on how to do that.
May 03, 2019 at 12:12 PM
6 minute read
There's no avoiding the reality that your law firm's actions and perceived ethics today are judged constantly by your clients and stakeholders. At some point, one legal professional in 800 is likely to make a big mistake or break a law.
Even when unintentional or misinterpreted, these incidents create doubt and diminish trust—and are often trumpeted far and wide, presenting a threat to your firm's performance and reputation.
C-suite executives are defining their strategies with the knowledge that in this highly politicized world, an organization's perceived behavior on a popular issue can go far beyond an argument that ruins the family Thanksgiving. It can severely damage a company.
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