Photo: maicasaa/Shutterstock.com Easy to Do, Hard to Do Well, Podcasts Can Be Law Firms' Message Differentiators
Firms have dabbled, with mixed success, in podcasts for several years. But recent surveys show that the medium has picked up momentum during the pandemic, and it is high time firms take advantage.
December 08, 2020 at 07:15 PM
5 minute read
During the pandemic, law firms have taken a variety of steps to stay in touch with and relevant to their clients. Informative webinars, email blasts with COVID-19 updates, white papers on federal assistance programs and as many Zoom calls as possible have made information, well, a commodity. And as with any commodity, you need to find a differentiator if you want to stand out in the market. Apparently no medium is as differentiated as a podcast.
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