During the pandemic, law firms have taken a variety of steps to stay in touch with and relevant to their clients. Informative webinars, email blasts with COVID-19 updates, white papers on federal assistance programs and as many Zoom calls as possible have made information, well, a commodity. And as with any commodity, you need to find a differentiator if you want to stand out in the market. Apparently no medium is as differentiated as a podcast.