Editor's note: This is the second part in a series on strategic approaches women and their firms can bring to business development.

We identified five successful approaches to business development, named the structures and behaviors that may make the approach more challenging for women, and outlined how firms and individuals can take positive action. In the first part of this series, we detailed the first two approaches, and in this part we cover the final three.

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Be Visible

As Constanze Bandilla-Dany, a litigation partner at Norton Rose Fulbright, explained, "Get visible, get out of your comfort zone, and connect with people." Torrey McClary, a health care partner at King & Spalding, added, "I work on being fully present when I attend events in person. At conferences, I often observe others running back to their hotel rooms or offices to work or decompress during breaks, but I stay engaged and focus on connecting with friends, peers and contacts and meeting new people."