Let's face it, the billable hour is archaic. It creates the wrong incentives, drives inefficiencies and no one likes it, no one. The lawyers who keep track of their time, often to the minute, and the General Counsels who purchase that time are unhappy with this system. The simple fact of the matter is that measuring value based on the number of hours spent is flawed as time does not necessarily reflect quality, execution or results. It is not about how long the attorney took, but rather, what the attorney accomplished.