The Pandemic Is Shaping Law Firms' Future Marketing Strategy, and Spend
"If you are underperforming, people start pointing fingers at marketing," Brendan Nelson of LexisNexis said.
May 26, 2021 at 10:56 AM
5 minute read
How law firms did financially last year during the pandemic seems like it will have a pretty big impact on how they view, use and fund their marketing and business development efforts moving forward.
A new survey from LexisNexis asked respondents to weigh a variety of business development and marketing factors against the backdrop of the pandemic.
A majority of respondents felt that marketing and business development were the hardest-hit element of their firm's business. High-performing firms had a much more positive opinion of their firm's BD efforts. And a number of firms thought the pandemic was actually good for business.
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