This article discusses the various ways in which law firms can more effectively use business integration opportunity/cross-selling discussions during lateral partner interviews. In short, law firms approach this topic in different ways: some wait until there has been a clear decision to extend an offer, and some begin these discussions a bit earlier. My belief is those firms which begin business opportunity/cross-selling discussions earlier—but not too early—see a significant net benefit in lateral partner recruiting. I also address some of the common resistance points and how to address them.