Credit: lembergvector/Adobe Stock Letter from Asia: In Singapore, The Americans Have a Brand Issue
American law firm brands have not penetrated the Southeast Asian market in the same way that American consumerism has. It's a brand issue. And it's also a commitment issue, writes Law.com International Asia Editor Jessica Seah in this bimonthly column.
March 31, 2024 at 05:00 PM
5 minute read
"The problem we have in this part of the world is that our brand isn't as known," one global chair of a top 20 Am Law 100 firm told me when I was in Singapore in March.
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