Imagine a bustling kitchen in a high-end restaurant, where not only the head chefs but also the sous chefs and kitchen staff frequently switch stations.

One moment, a chef is at the grill; the next, they’re at the dessert station, while sous chefs and other staff are also constantly moving to new positions. Occasionally, the chef leaves and goes to another restaurant and a group of sous chefs follow with them. This constant rotation and reassignment mirror the frequent turnover and reshuffling of both marketing leaders and their teams at law firms. Just as the kitchen must adapt to new hands at each station, law firms must continually adjust to new marketing leadership and staff.