L-R: Colin H. Murray, Jannan Crozier, Alan Zoccolillo Jr. and Arturo Carrillo of Baker McKenzie. Courtesy photos Baker McKenzie Sets Profitability Goals, Focusing on New York
"Our U.S. [PEP] would land us around No. 39. Our goal is to be playing in the top 25," said Colin Murray, the firm's North American CEO.
September 30, 2024 at 05:00 AM
7 minute read
Law Firm Competition
What You Need to Know
- Baker McKenzie, long known for its international scope, has plans to grow its transactional practices, particularly in New York.
- Firm leaders said they would like to grow their profits per equity partner to be among the Am Law 25.
- At the same time, observers say the firm has steep competition as it seeks to grow.
Baker McKenzie has always been known as an international firm, but it's now undergoing a North American-focused growth strategy, particularly in New York, with a goal to recruit top lateral partners and increase U.S. profits per equity partner to be among the top in Big Law.
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