Fennemore Craig, a fast-growing, Phoenix-headquartered Am Law 200 firm, announced Tuesday the launch of a new artificial intelligence initiative, which is tied to a merger with Lucent Law, a Spokane, Washington-based tech-driven, four-lawyer boutique firm.

The new AI initiative, Project BlueWave, takes its name from "blue ocean strategies," a theme out of Fennemore's 2024 strategic plan that alludes to the concept of "untapped opportunities and potential," said Fennemore CEO James Goodnow.