The Problem With Pitches: Lessons From Legal Industry Insiders
One common mistake is focusing too much on creating polished materials and not enough on what the client actually cares about, writes Jackie Kappus.
October 04, 2024 at 01:00 PM
6 minute read
Law Firm Marketing and Business DevelopmentAn in-house spend innovator, a law firm CMO, and a managing partner walk into a bar… well, not quite. But during a recent meeting of the Legal Lift Advisory Committee, I had the chance to sit down with three industry powerhouses. The conversation? Pitching, from every angle that matters.
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