An in-house spend innovator, a law firm CMO, and a managing partner walk into a bar… well, not quite. But during a recent meeting of the Legal Lift Advisory Committee, I had the chance to sit down with three industry powerhouses. The conversation? Pitching, from every angle that matters.

These leaders, each with a wealth of experience in their respective fields, didn't just share tips—they offered a masterclass in what it takes to deliver a pitch that not only gets noticed but wins. From understanding the client's needs to cutting through the clutter, their insights are a must-read for anyone serious about making an impact.