Video is progressively becoming an essential tool in law firm marketing and business development plans, and for good reason. In harnessing video, law firms can boost search engine optimization, expand audience reach and engagement, raise awareness of firm initiatives and successes, share thought leadership, build credibility, enhance reputations, and advance firm growth.

Whether marketing an international, full-service firm with expansive resources or a boutique practice with a shoe-string budget, firms of all sizes can creatively produce—both remotely or at the office—and repurpose videos. The unifying goal among firms, however, is to be strategic and intentional in creating content.