Walk into any DLA Piper office today, and near the reception desk you’ll find travel care packages containing toiletries from L’Occitane en Provence that are emblazoned with the blue-and-white, circle-in-square firm logo and “Everything Matters” slogan. Attorney, client, journalist-if you’re on the road and visiting a DLA office, take one.
It’s just one small grace note in an all-encompassing branding program that DLA Piper has recently launched.
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