A trial that could change the face of Hispanic television got underway in U.S. district court in Los Angeles on Tuesday as Grupo Televisa, Mexico’s largest media company, pressed its claims for over $100 million in damages from Univision, the leading Spanish-language broadcaster in the U.S.
Filed in May 2005, the suit claims that Univision is unfairly profiting from a 16-year-old programming agreement that grants the network exclusive rights to air Grupo Televisa’s enormously popular telenovelas — essentially Spanish soap operas, but much more entertaining — in the U.S.
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