When Charles “Rick” Rule of Cadwalader, Wickersham & Taft talks about his crusade against Google Inc., he sounds very self-assured: “We’ve got an opening and others who want to follow us into that opening, we’re here to help. If you look at the last five years, Google ran roughshod over companies without facing significant pushback. Now they’re facing counsel that have figured out the algorithm to go against them.”

Rule, 55, is a former head of the U.S. Department of Justice’s antitrust division during the Reagan administration. As the head of Cadwalader’s antitrust practice in Washington, D.C., he was counsel for Microsoft Corporation in its three-year antitrust battle with the government. Now he is part of a small army of private lawyers and public agencies taking aim at the Internet behemoth.

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