On the same night the NFL prepared to take its college draft into primetime television for the first time, the NCAA swooped in and stole some of the league’s thunder, announcing a $10.8 billion broadcast and media rights deal for its annual men’s college basketball tournament.
CBS Sports and Turner Broadcasting were the winning bidders for the rights to televise the tournament, better known to millions nationwide as March Madness. The NCAA’s men’s basketball committee also unanimously approved a proposal to expand the tournament to 68 teams in men’s Division I college basketball.
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