In 1999, Avril Martindale, a London IP partner at Freshfields Bruckhaus Deringer, was tapped by the Ford Motor Company to negotiate the IP aspects of its $6.45 billion acquisition of Volvo Cars. A decade later, Martindale’s IP advice was sought after again in a deal with Ford, but this time it was China’s privately held Zhejiang Geely Holding Group Co., Ltd. that was seeking her expertise. Could Freshfields help the Chinese carmaker acquire Volvo, the Swedish auto company Ford was looking to sell?
It was an audacious plan: a $625 million-a-year grossing Chinese company with no international experience going after a $15 billion-a-year grossing Swedish company owned by the oldest car maker in America.
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