Moving to make its own mark in social networking, The Walt Disney Company has agreed to purchase online social-gaming company Playdom, Inc., for $563.2 million. Under the terms of the deal, which was announced on July 27, Disney could wind up paying Playdom shareholders an additional $200 million if certain performance goals are met, according to a Disney press release.
Just two-and-a-half-years old, Playdom already boasts 15 game development studios and popular offerings–including such titles as Sorority Life, Social City, and Market Street, which are played via social networking sites like Facebook and MySpace–that attract a combined total of roughly 42 million users a month. The deal comes less than a month after Disney bought Tapulous, an iPhone gaming startup.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
