Back in December we told you about a Plano, Texas-based company called GeoTag, which, despite being just a few months old, had already sued more than 300 defendants for allegedly infringing its online mapping patent. (We counted 329 defendants last year; more recently, the number went up to nearly 400.) Now the young company reached a different sort of milestone: It’s been sued by Google and Microsoft. On Tuesday the frighteningly formidable tech tandem filed a Delaware federal district court declaratory judgment complaint, seeking to invalidate GeoTag’s patent.
The GeoTag suits primarily target online directories, web retailers, and brick-and-mortar companies with websites that allow users to look up, say, the closest Pizza Hut or Old Navy outlet on a map. GeoTag’s infringement campaign essentially alleges that a huge chunk of Internet retail business is being conducted on the back of its intellectual property.
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