You might think the leaders of the firm now known as Dentons would pause to take a breath after completing the tie-up that brought together SNR Denton, Paris-based Salans, and Canada’s Fraser Milner Casgrain. But according to published reports, almost immediately after closing the March 2013 deal that created the 2,700-lawyer mega-verein, Dentons began discussions to add yet another piece: McKenna Long & Aldridge and its 500-plus attorneys.
As I wrote almost a year ago, the leaders of what was SNR Denton boasted that they had used no strategic legal consultants or advisers in the process that led to its French-Canadian three-way. But they did have “branding and advertising advisers” who recommended the entity’s new name, Dentons.