Snapchat Inc., maker of the disappearing photo messaging app, has been in discussions with Alibaba Group Holding regarding selling a stake in the company to the Chinese e-commerce giant, individuals briefed on the matter told Bloomberg News.

The companies spoke about a new round of financing that could value the Los Angeles-based Snapchat at about $10 billion, the people said. While the discussions are ongoing, they may not result in a deal, said Bloomberg News.

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