To get in-house counsel’s attention and keep it, firms must concentrate less on the number of blogs they publish and think strategically about how to appeal to specific clients’ needs.
“Make it all about them,” says John Corey, president and founding partner of Greentarget, a strategic communications firm. “If your content is all about them, and you have more quality over quantity, we think that is going to be the pathway for firms to establish strong relationships with their clients.”
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