Goodwin Procter became the latest big firm to choose a smaller name on Tuesday, announcing that it will now brand itself as simply “Goodwin.” The firm also introduced a fresh logo, a redesigned website, and new digs on Boston’s waterfront.
“We view the rebrand as a culmination of the evolution of the firm over the past 10 or 15 years,” firm chairman David Hashmall said in an interview.
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