NJOY Inc., one of the nation’s largest electronic cigarette makers, filed for bankruptcy in Delaware on Sept. 16. The company owes close to $4 million in unpaid legal fees to several big firms, including DLA Piper and Goodwin Procter.
Michael Busenkell and Ronald Gellert, name partners at Delaware’s Gellert, Scali, Busenkell & Brown, are advising NJOY in its Chapter 11 case, along with fellow partner Brya Keilson. The Scottsdale, Arizona-based company, which seeks to remain in business while selling off assets is a leading manufacturer and distributor of e-cigarettes and other vaping products.
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