It’s no longer the highest-grossing law firm in the world. (That’s Latham & Watkins.) It’s not the largest by head count. (That honor goes to Dentons.) But Baker & McKenzie remains the biggest brand by far among international firms.
Consulting firm Acritas regularly surveys in-house counsel around the world to gauge their perception of global firms. Its criteria include name recognition, favorability, and the likelihood that the respondent would hire a firm for a cross-border matter. Baker & McKenzie topped the Acritas Global Elite Law Firm Brand Index, and even increased its already sizable lead from 40 points to 45 points. (The leading brand sets the index at 100 points.)
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]
