If I had any sway over the American Dialect Society’s choice for Word of the Year, I’d already have my suggestion for 2017. “Distinctive.”
In all of the meetings I have with firm leaders and consultants, conversations circle back to what makes a firm distinctive and the importance of finding that key offering. Whether it’s a practice or industry focus, geographic reach or pure breadth, discussions on how firms can make themselves stand out are more prevalent than any other time in my 12 years of covering the legal profession.
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